Many companies will customize group clothing, but the terms are always different, such as customized cultural shirts, customized advertising shirts and customized work clothes, etc. Many people equate cultural T-shirts with advertising T-shirts. In fact, there are some differences between the two. We will take customized T-shirts as an example to explain the differences between the two.
1. Different customization purposes
Cultural shirts are personalized clothing customization with the purpose of showing corporate image and cultural confidence, strengthening team cohesion and mental outlook, and expressing personality.
As the name suggests, advertising shirts are customized clothing with the main purpose of publicity and promotion, and are highly commercial.
2. Different pattern elements
From a graphic point of view, as a customized T-shirt as a cultural shirt, the pattern will be closer to the company’s corporate culture, and it is not necessarily a customized pattern with the corporate logo. , some will design different patterns based on corporate values, such as Tencent’s “Four Divine Beasts” (giraffe, petrel, rhino + rhino bird, nautilus) cultural shirts, which embody Tencent’s corporate values of integrity, enterprising, cooperation, and innovation. values. Cultural shirts pursue employees’ understanding and recognition of patterns and corporate culture, and they are of the same mind.
For advertising shirts, the main target is consumers. The purpose is to hope that consumers can deepen their impression of the company and products, improve and consolidate the corporate image, so The patterns of advertising shirts are mainly simple and direct, with large fonts and large logos as the main patterns. Try to let consumers know at a glance what kind of company this is or what activity it is. Most companies’ advertising shirts will print the company’s logo, website, and even QR codes on the clothes. These are all to allow customers to understand the company’s culture and products at the first time, reduce the level of communication, and increase the relationship between customers and the company. commercial viscosity.
3. Different choices of bottom shirts
The bottom shirts of cultural shirts and advertising shirts are generally interchangeable.
However, cultural shirts are longer-lasting products, so they need products of better quality. The original intention of creating cultural shirts is to improve employees’ sense of satisfaction and identity, so it is also very important to understand employees’ preferences. Cheap clothes can easily arouse employees’ resentment.
The main purpose of advertising shirts is “advertising”. In many cases, they are one-time products, and the quality of the clothes is difficult to reflect from the appearance, so the pursuit of Affordability is the biggest feature of customized advertising T-shirts. Of course, some brands’ limited-edition advertising shirts are more focused on quality.
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