The personality factor in cultural shirts
Whenever summer comes, cultural shirts will become a beautiful sight on the streets. The reason why cultural shirts are so popular is not only because they are cheap, but also because they can show individuality. Our attitude towards people and things can be summarized as a sentence, an expression, or even a symbol printed on clothes as a pattern, so cultural shirts are generally derived from DIY T-shirts.
DIY T-shirts are a trend and trend, because modern people like to express themselves and reflect their own personality, so DIY T-shirts are sought after by more and more people, especially young people, so cultural T-shirts The civilianization of cultural shirts is determined by the character factor in the cultural shirts.
Culture + shirt = cultural shirt
The “shirt” as a piece of clothing is given the name “culture” and is called “cultural shirt”, which does not mean that it is “a very cultured piece of clothing” “. Among the more than 500 definitions of culture, “Culture is a relatively stable behavioral pattern formed by people over a long period of historical accumulation.” This definition is relatively close to the essence. Humanity’s way of life itself is culture. All the achievements that humans have made and accumulated in the process of exploring nature have finally evolved into lifestyles and been passed down through the reproduction of individual human lives. This is the real culture.
Culture is people themselves and their behavioral patterns. Culture is manifested internally as the stable psychological state of individual human beings and externally as the relatively stable behavioral patterns of a certain group of people. Cultural shirts are marked with certain cultural symbols on the “culture” of clothes, so that the culture of clothes is an implicit expression of a psychological state internally, and a solidified expression of a behavioral pattern externally.
Customization: Let the concept advertised by the cultural shirt become the company itself
Many companies will fall into a misunderstanding, thinking that the customization of corporate cultural shirts is just as simple as putting on a logo. A company that pays attention to corporate culture will put a lot of effort into customizing corporate clothing, such as logo design, keywords that best reflect corporate culture, simple and powerful slogans, and pattern designs that contain connotations and profound meanings.
As a way to promote corporate image and corporate culture, cultural shirts are direct and effective. For example, the cultural shirts customized by Li Ding Dang for Baidu, LeTV, Sina, New Oriental and other companies not only represent the corporate image in a simple and powerful way, but also provide cultural promotion for the company while giving gifts to customers. We often see some staff doing local promotion activities on the street. They wear customized event shirts, which not only attract the attention of pedestrians, but also promote the company’s image, and because of the same cultural shirts, employees can Finding a sense of belonging is an external manifestation of team cohesion, so companies must have their own cultural shirts.
