The term personal customization of clothing has become a hot topic in the clothing industry in recent years, but it is not an emerging trend industry. In the 1970s and 1980s, the act of purchasing fabric and sending it to a tailor shop to have the tailor make the clothes can be said to be the predecessor of private customization of clothing. Subsequently, the rapid development of the industry quickly realized the assembly line and standardized production of clothing, and private customization of clothing became a symbol of high-end and expensiveness.
Those who lived in the 1970s and 1980s should be familiar with this scene: from the assembly factory or the fabric The store buys back seasonal fabrics and sends them to the tailor shop, where the tailor measures your body on the spot, records your body shape and size, and then lets you choose a clothing style. The tailor shop is full of clothes. Almost every style of clothing on the market can be found here. Or you can show it to a tailor through a picture and he can make a similar dress for you, which was the precursor to personal clothing customization.
With the rapid development of the industry, clothing has rapidly implemented assembly lines, standardized mass production, and ready-to-wear brands keep appearing. When walking into the mall, people enjoy buying one of the most popular clothing items today and it is a convenient way to buy clothes. As a result, tailor shops gradually disappeared. Most of them hid in alleys and became places where clothes were repaired. After that, things got more expensive, and custom clothing became “the high-end way to buy clothes.”
Privately customized clothing is cheaper than ready-made clothing, but this phenomenon has changed in the past two or three years. On the one hand, civilians are the real customer base. In terms of price, private customization of clothing has begun to move toward civilian consumption. On the other hand, the reason is that the number of people working in the industry is constantly increasing.
The fabric market needs further development
In designer view In the future, the clothing private customization market has huge potential. What consumers want now is personalization. Therefore, the demand for personal customization of clothing will definitely increase. However, there are still many people who do not understand this kind of business, or think that private customization is still an advantage.
However, the design is at the forefront of the industry Personnel can more keenly observe changes in industry development and areas that need improvement. Some clothing private customization designers said that the fabric market in second- and third-tier cities is becoming strong, but compared with first-tier cities, there is still room for improvement. Fabric is more troublesome for designers. Private customization usually does not require a large amount of fabric, so for some businessmen, the cost of developing new products is not worth it. On the other hand, the reason why it is difficult for designers to work with Cooperation with local fabric manufacturers is also related to their business thinking.
