Yesterday, the second generation of smart children’s shoes jointly produced by 361° and Baidu was officially launched. In addition to upgrading the product from the 6 major functions of the I generation to 8 major functions, it also adds a wired charging version based on the unique wireless charging. The newly upgraded appearance and multi-style design are suitable for more wearing scenarios, making high-end products more popular. Standard parents and children have more choices.
Under the trend of “Internet + Sports”, 361°, as an early tester in the industry, has attracted much attention for its every move in the field of smart wearable ecology. Following the cooperation with the Internet giant Baidu in September last year, the 361° smart children’s shoes I generation product aimed at the children’s market was widely praised. After a year of polishing, the two companies launched the 361° smart children’s shoes II generation and I generation. The good performance of the product made the second-generation product have a high reputation before its release.
Enjoy hands-on fun with smart products
Children have to wear shoes every day, but what if they are a pair of shoes with additional functions?
This pair of shoes allows children to stay within the sight of their parents and receive invisible protection; it allows parents to keep abreast of their children’s daily movements; it can also cultivate children’s hands-on ability and transform into children’s growth partners…
“Bracelets and watches are too conspicuous, and schoolbags need to be carried all the time. As a rigid necessity, shoes are concealed enough and scalable enough.” said the person in charge of the 361° smart children’s shoes project. Compared with other categories of products, smart children’s shoes appear to be more relevant to life and target the real needs of children. “Through the carrier of shoes, children no longer have to add additional wearing burdens.”
In 2014, inspired by the mobile Internet and smart wearable trends, two industry leaders, 361° and Baidu, jointly established the “Big Data Innovation Laboratory” to develop smart products and provide value-added services based on consumer needs. In March, they jointly launched detachable smart children’s shoes with wireless charging technology, which caused a huge response once they were launched. The second generation of smart children’s shoes continues Baidu’s big data and cloud technology technologies, as well as the 361° safe and comfortable children’s shoe manufacturing process. It is not only a tool to locate children’s geographical location in real time! “361° smart children’s shoes help Chinese families enhance parent-child interaction. Smart products that allow children to be safer, more free, and enjoy hands-on fun,” said the project leader.
Ⅱ generation upgraded to “8 major functions”
From a technical perspective, the technological gene of 361° smart children’s shoes originated from Baidu. It is the first wearable device to be connected based on Baidu’s Eagle Eye technology and enjoys the open service of Baidu Map LBS platform, allowing 361° smart children’s shoes to provide A full set of real-time precise positioning services.
Real-time precise positioning – this feature, which is regarded as the “killer feature”, allows parents to know their children’s geographical location anytime and anywhere. The new iteration of 361° smart children’s shoes not only maximizes the positioning function, but also actively seeks feedback from Generation I users and upgrades Generation II products to eight major functions. In addition to the six major functions of real-time precise positioning, motion data monitoring, smart check-in reminder, safety fence protection, historical track playback and multiple members’ common concerns, the second-generation product adds Bluetooth short-range care and one-click automatic navigation.
“The second-generation product can connect to the smart chip through Bluetooth on the mobile phone. When the accompanying children exceed the safe range, the mobile APP will promptly remind parents. The one-click automatic navigation is a superior function based on the GPS navigation system, and parents can accurately lock the child’s location. Automatically plan optimal routes to bring you to your children efficiently and conveniently,” explained the project leader.
Cooler and safer wireless charging
“We want to make some changes, because smart products should not be cold, especially when the user is a child.” The project leader emphasized to us the product’s sense of temperature and scene. “Children’s smart devices on the market always require parents to charge them, and the children just wear them, while 361° smart children’s shoes have both wireless charging and wired charging versions. For children, the hands-on fun of wireless charging technology is more fun. “When the child comes home every day, he takes off his shoes and puts them on the charging base. The charging reminder breathing light flashes, indicating that his magical shoes are replenishing power.
In addition, when facing young users who increasingly have their own matching ideas, 361° Smart Children’s Shoes II generation products pay more attention to the dressing needs in different occasions. The multi-style design allows children to wear their own smart shoes during sports, school, parties, picnics and at home. As the project leader said, “When making children’s products, we cannot just think about satisfying parents’ pain points, but ignore that children also have their own needs.”
Use “invisible protection” to liberate parents
The powerful and comprehensive functions of 361° smart children’s shoes and the matching styles that meet different scenarios show that the goal of 361° and Baidu is not just a pair of positionable smart shoes.
“Today’s parents all know the importance of independent character and frustration education, but there are indeed many unfavorable factors in this society that prevent children from taking risks and discovering. The ‘invisible protection’ provided by 361° smart children’s shoes is actually more conducive for parents to ‘freeze’ ‘ children, rather than ‘captivity’ them ”
The ‘stocking’ advocated by 361° Smart Children’s Shoes is not wanton and uncontrolled, but rather non-over-protection under the premise of safety. As long as parents know that their children are within a safe range, they will not overly interfere with their playful nature. “This actually liberates us parents.”
At the same time, the project leader also expressed confidence in the market response to the second generation of smart children’s shoes. “The second generation of 361° smart children’s shoes will be sold on Tmall, JD.com and the 361° children’s clothing official website. I believe this work will give a satisfactory answer to users who have been paying attention to us.”
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