Au/Te/Man/Theme/Exhibition
The IP theme exhibition brings its own traffic and is also the “highlight” of shopping malls to attract money and customers. The most popular large-scale IP theme nowadays is Ultraman. For young and middle-aged people, Ultraman is a memory of childhood; for children of all ages, Ultraman carries special beliefs, and July is Ultraman’s birthday month, which can be said to be very suitable for Take advantage of the event to market.
Suitable scenarios: Shopping malls & cinemas, promotions to attract customers, parent-child activities
How to play: Strengthening the interaction between consumers and IP exhibitions will help increase turnover and bring recognition and reputation. You can use methods such as taking photos with shopping receipts and large-screen interactive lottery draws to integrate with the exhibition itself to reach it in multiple dimensions.
Reference case: The 2021 Nanjing Heroes “Soul” Exhibition brought together audiences from all over the world.
Summer/Day/Market/Fairy
In addition to the watermelon fan air-conditioned house, there are of course all kinds of markets that are must-haves in summer. Internet celebrity snacks
, beautiful jewelry, children’s toys, retro crafts… When you encounter the market in summer, it may be the most popular and smoky place in the city. Market activities last for a long time and leave a deep impression, which can fully stimulate customers’ desire to share.
Suitable scenarios: real estate warm-up activities, shopping mall customer promotions, corporate marketing activities
How to play: Set up a center stage area, market area, highlight functional area, check-in photo area, etc. As a landmark area, the center stage area can set up various performances and interact with tourists through large screens; the market area is the core area, where all stalls are concentrated; the highlight functional area can provide refreshments and gatherings, creating fresh and interesting interactive gameplay; The check-in photo area can build an immersive scene and promote spontaneous communication.
Reference case: Ningbo Tianyi Square Dream Market has set up various handicrafts, accessories, toys, and music performances. It specially chooses to start on the fifth and sixth days of every week, and the scene is full of people.
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Space/Space/Main/Title /quick/flash
Space and science fiction have always been popular among young people. The recent success of our country’s astronauts’ first spacecraft mission has also increased people’s interest in space. July 20 is also Human Moon Day, so activities One can plan leverage marketing campaigns. Pop-up events can attract a large number of onlookers and effectively increase purchase intention and brand loyalty.
Suitable scenarios: real estate hot spots, shopping malls, community activities, university activities, parent-child activities, exhibitions, carnivals
How to play: Posters and mini-games can be used in the preparation stage of the event etc., so that the pop-up activities can be spread in all directions, so as to maximize energy efficiency.
Reference case: COFCO Fulinmen, COFCO Jiakang and Great Wall Wine jointly created a space-themed pop-up store – “Moonlight Eclipse”. Space-themed postcards are provided free of charge on site and can also be obtained through interactive games. small gift.
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Summer/Ri/Sand/Tand / party Talking more can ensure popularity on the spot, and can also shorten the distance between you and customers and increase the transaction rate.
Suitable scenarios: projects near the sea and lakes such as elderly care, cultural tourism, bars and nightclubs, resort hotels, scenic spots, etc. to attract customers
How to play: You can choose the beach around the project, and use lines in the early stage Promote and build momentum through a combination of online and offline methods, and send invitations to potential customers. When entering, guide customers to scan the QR code to sign in and retain customer information. The host interacts well with the guests on stage, such as drawing draws on time, etc., which is conducive to enlivening the atmosphere.
Reference case: The third International Beach Carnival held by Country Garden Shili Golden Beach lasted for nearly two months and was divided into three major sections: beer carnival, water splashing carnival and love at first sight. There are several major theme activities such as beer festival, rock concert, talent show, beach sports meeting, water carnival and so on.
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西/瓜/Crazy/Huan /section
Everyone’s impression of summer is inseparable from watermelon. Summer without watermelon is incomplete, and summer activities without watermelon are not fun enough. The Watermelon Carnival can be said to be a versatile event, suitable for all walks of life, men, women, and children.
Suitable scenarios: community activities, real estate warm-ups, shopping mall activities, parent-child activities
How to play: Set up weird watermelon-related gameplay to arouse curiosity, such as thumb watermelon, Internet celebrity watermelon mix Rice; guide to make simple and easy desserts such as watermelon smoothie, watermelon juice, watermelon salad, watermelon ice cream, etc., which are fun to play and eat, and sweet to relieve the heat.
Reference case: Country Garden·Haoyue Bay Watermelon Carnival has multiple rounds of interactive games. Participants can get badges after completing each round of the game.Chapter cards are drawn for lottery. In addition, you can also participate in the doll game and taste watermelon-flavored desserts with your tickets. It not only gathers popularity for the project, but also enhances the brand’s image in the minds of customers.
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