Chapter 1 Price
Section 1 Price Discount
Option 1: Illusion discount – give customers a different feeling (for example: “Spend 100 yuan to buy 130 yuan goods “The illusion is that the discount is equivalent to a 30% discount, but I tell customers that what I am offering is a discount, not a discounted product.)
Option 2: A moment of gold – let customers flock in (for example: Supermarket “All products within 10 minutes 1 “Discount”, what customers rush to buy is limited, but the passenger flow brings unlimited business opportunities.)
Option 3: Super value for one yuan – a promotion strategy of discarding the small and choosing the big (for example: “Several models worth 10
“Goods worth more than RMB 1 yuan are included in promotions with a value of one yuan.” Although these products seem to be losing money, the customers they attract can be sold through joint sales. As a result, profits increase instead of decreasing.)
Option 4: Critical price – customer’s visual error (for example: changing 10 yuan to 9.9 yuan, this is a common promotion plan.)
Option 5: Ladder price – let customers Automatically anxious (for example: “Sell at full price in the first 1-5 days of sales, reduce the price by 25% in the 5-10 days, reduce the price by 50% in the 10-15 days, reduce the price in the 15-20 days
75%” This automatic price reduction promotion plan was invented by American businessman Edward Fanning. On the surface, it looks like an “adventurous” plan, but because it captures the hearts of customers, for the store, customers are unlimited, and the choices are also It’s very big. If this customer doesn’t come, that customer will come. But for customers, selectivity is the only thing and competition is unlimited.
. If you don’t go, others will go. Therefore, the customer will definitely be the one who surrenders in the end. )
Option 6: Price reduction plus discount – give customers double benefits (for example: “All customers who visit our store to purchase goods over 100 yuan can receive a 10 yuan discount, and can also enjoy a 20% discount.” Reduce the price first and then Discount. If you buy it for 100 yuan
40% off, a loss of 40 yuan in profit; but a 10 yuan discount for purchases over 100 and a 20% discount, a loss of 28 yuan. But the double benefits will induce more customers to sell. )
Option 7:
100% winning – changing discounts into prizes (for example: changing discounts into prizes, and 100% winning is just old wine in new bottles, catering to the people’s hearts of winning the lottery, and the real benefits allow people to get material satisfaction , a two-pronged approach will bring in huge sales.)
Option 8: “Money Tree” – the benefits of shaking it out (for example: you can enjoy the opportunity to “shake the tree” with a Christmas shopping of 38 yuan or more. Shake the tree every time and a number plate will drop. Each number plate has a corresponding gift.
. Make customers happy, and customers will be willing to patronize the store, which will bring opportunities for the store to generate revenue. Festive elements, interactive elements, and affordable elements make customers happy.
Plan 9: Boxes of gifts – you can also win gifts by drinking (Example: This plan involves many customers and has no threshold requirements, so it is the most widely used.)
Option 10: Refund promotion – benefits accumulated over time (for example: “On the basis of shopping for 50 yuan, customers only need to talk about the first 6
Shopping receipts within the year can be exchanged for cash according to the promotional ratio when sent to the store cashier. If you refund every 6 years, the refund ratio is 100%; if you refund every 5 years, the refund ratio is 75%; if you refund every 4 years, the refund ratio is
50%…”. This plan earns popularity, time, and gap.)
Plan 11: Independent pricing – business strategy to strengthen sales (Example: 5-10
Yuanjian lets customers set prices for their goods, and the two parties conclude the deal if they find it suitable. In this plan, you must first consider the floating range of the price of the product. Giving customers the right to set their own prices is just a way to attract customers. This right is also relative. Customers can only set prices freely within the price range provided by the store. This is an important guarantee to ensure that the store does not lose money. )
Option 12: Supermarket shopping card – accumulated discounts (for example: the shopping card somewhat stabilizes the customer base, win-win, advertising effect.)
Section 2 Discounts in Disguise
Option 13: Regularize accounts – let customers see real benefits (for example: 55.60 yuan, only 55 yuan. Although it seems a bit “generous”, it is still more profitable than discounting.)
Option 14:
Buy more and get more – disguised discounts (for example: pay attention to the gifts such as “ginseng antler products”, but they can be “ginseng antler”, “ginseng antler wine” or “ginseng antler capsules”. In fact, the gifts are flexible .)
Option 15: Combination sales – one-time discount (for example: combine sales of goods with the same attributes to increase profits.)
Option 16: Increase the quantity without increasing the price ——Give customers more (for example: increase the quantity without increasing the price, so customers must see the benefits.)
Chapter 2 Customers – People-oriented Promotional Art
Section 1 : Promotion by age
Option 17:
Home Alone – promotion through children (for example: on Children’s Day, let the children choose their favorite toys and choose items by themselves accompanied by the shopping guide aunt, while the parents wait in the rest area to pay the bill. Pay attention to the time, footing, promotion plan, Details win.)
Option 18:
Self-mockery and self-deprecation – middle-aged people are most pragmatic (for example: the curtain in front of a restaurant is “It lacks mountains and rare seafood, but it is cheap, and the unknown teacher is not authentic for convenience” and horizontally criticizes “The good snack bar next door. The self-exposed points are outstanding. A bit “cheap and convenient”.)
Plan 19: Take the initiative to find faults – impress the hearts of elderly customers (for example: sell defective goods by actively stating the defects, so that customers can take the initiative to find faults, Gain the trust of customers.)
Plan 20: “Happy Golden Wedding” – both advertising and witnessing (���Plan 21 “Birthday boy” effect – let the birthday boy advertise the store)
Plan 22:
Heroes save beauties – play the male card well (for example: in a tobacco shop in the United States, a beautiful woman was pressed by a cigarette in the window and asked for help from the men passing by. As long as the man sells the cigarette, the beautiful woman can get out of the predicament. This plan Clear goals, multiple psychological grasps, strong adaptability, etc.)
Plan 23: Selecting customers – a “soft” trick for shopping mall promotions (for example: a clothing store has a sign saying that men are not allowed to enter as a women’s store) , arranging a rest area for men, and ensuring privacy when women purchase goods.)
Plan 24: Gift in the right way – to meet the “heart” needs of female customers (for example: the gift is a complete set of goods One of them is like a quilt cover, so customers come to buy a complete set of goods to increase store sales.)
Option 25:
“Substitution” effect – giving women a different feeling (for example: a clothing store launches an advertisement “Come here with dozens of yuan, and we guarantee to give you a new person”. Customers who come to the store receive the store’s matching service, giving people a Create a brand-new feeling, and provide some discounts and small gifts to female customers who accept the “substitution” sales.)
Plan 26: Love the house and the black – write articles about star-chasing girls (for example: use popular things Additional gifts are given to star-chasing girls to increase sales.)
Plan 27: “Lover Doll” – Let single women no longer be alone (for example: on Valentine’s Day, you can get a “Lover Doll” by shopping Advertising achieves good results.)
Section 2 Psychological and Emotional Promotion
Plan 28: Shop around – customers have more trust (for example: pre-sale advice ” “Shop around” to increase customer trust.
Option 29:
Eat to be lucky – spend like crazy for the sake of luck (for example: you can win a lottery for your consumption in a restaurant. The more you spend, the higher the chance of a lottery. Pictures of winning prizes are posted on the wall with the slogan “lucky, the more the better”. Advantages: Product advantages, customers can refuse to buy But you will not refuse to eat; the lucky proportion advantage, the higher the consumption limit, the higher the prizes, and the higher the winning rate. In this way, the winning ratio is controlled by the store, which will not only prevent losses but also stimulate customer enthusiasm.)
Option 30: Those who are capable will be rewarded – a magic weapon for luring and selling (for example: a snack shop, where you can turn over the card when buying snacks, answer the questions correctly and get the same snacks, and give away snacks to the little ones. Capture the characteristics of children who like to show off their abilities)
, and there is the satisfaction of a small gift. )
Plan 31: File management – let customers be moved (for example: send text message gift greetings to customers on specific days to impress customers.)
Plan 32:
Add it up little by little – make customers like you (for example: “More Shops”). When carrying load, take less, and then add it up little by little, so that customers have a feeling of increase. Customers also value the feeling when consuming. .)
Proposal 33: Model Double Star – Hold on to the national cultural tradition (Example: The elderly products store uses the “Model Double Star” selection activity to select “birthday stars” and “filial piety stars”. It is well known by everyone. Increase brand awareness.)
Chapter 3: Enthusiasm, ignite the never-say-die sales passion
Section 1 Promotional Display
Plan 34: “Green Leaves” “Effect” – Fresh fruits come freely to customers (Example: The fruit shop reflects the freshness of the fruits, with leaves on the fruits.)
Option 35: Chaos management – a good way to win in chaos (Example: Clothing The success of the street stalls in the chaos is a revelation: the sales of goods cannot be static and should be done in the opposite direction. The decoration can reflect the price information.)
Plan 36: Compare the good and bad goods – good goods need bad goods to accompany them ( Example: Selling goods with large differences in quality but the same appearance together will have obvious effects.)
Plan 37: There is a trick to ranking – the cheaper ones are always in the front row (Example: Put some cheap ones in the front row) Place the goods in front
and use the cheap slogan to attract people.)
Section 2 Packaging Promotion
Plan 38: Pretend to be mysterious—satisfy customers’ grade psychology (example: will Secondary luxury packaging of the product, turning the product into a gift.)
Plan 39: Heart to heart – used to witness love (for example: secondary packaging of the flower shop and matchmaking cooperation as
Newlyweds Hold a collective wedding and witness love by holding heart-to-heart flowers. It is also a secondary packaging, but the information can be conveyed to customers through activities.)
Plan 40: Gather together – best-selling products with matching (example: The fruit shop puts some fruits in a basket, which is both beautiful and affordable. Combining sales of similar products is a good method.)
Chapter 4 Advertising – Sensational Promotion Shortcuts
Section 1 Store Advertising Promotion
Plan 41: On-site effect-advertise for yourself on the spot (for example: the down series of clothes and bedding are opened on the spot to let everyone see what’s inside. Selling point: Seeing is believing , word-of-mouth spread, inviting customers to show interactive behavior.)
Plan 42: Suggestion effect – making customers self-righteous (for example: a photo of a restaurant visiting celebrities in the lobby for dining, suggesting that this is a restaurant frequented by celebrities) . Selling point: Increase store visibility and take advantage of customers’ psychological loopholes.)
Plan 43: Roll-call effect – let customers pay attention to your brand (for example: engage in some public relations activities to increase store visibility. )
Option 44: Contrast effect – let customers see the actual effect (for example: place an unwashed car and a washed car in front of the car wash to attract everyone’s attention.)
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Section 2 Media Advertising Promotion
Plan 45: “Exaggeration effect’ – attracting customers’ attention (for example: a watch seller sells it in water. Selling point: display the quality of the product, Capture customers’ curiosity.)
Plan 46: Clever use of witnesses – a real living advertisement
Plan 47: Celebrity effect – let celebrities advertise the store
Plan 48: Hitchhiking – a shortcut to win by leveraging your strength (Example: sit in the front row at major events to gain exposure and publicity.)
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Section 2 Media Advertising Promotion
Plan 45: “Exaggeration effect’ – attracting customers’ attention (for example: a watch seller sells it in water. Selling point: display the quality of the product, Capture customers’ curiosity.)
Plan 46: Clever use of witnesses – a real living advertisement
Plan 47: Celebrity effect – let celebrities advertise the store
Plan 48: Hitchhiking – a shortcut to win by leveraging your strength (Example: sit in the front row at major events to gain exposure and publicity.)
