The “Blue Book on Aging: Survey Report on the Living Conditions of the Elderly in Urban and Rural China (2018)” released by the China Research Center on Aging shows that with the steady growth of the income of the elderly in urban and rural areas, The health status of the elderly has been improved overall, and the happiness of the elderly in urban and rural areas has been significantly improved. The elderly pay more attention to quality and fashion in their leisure life than before.
The “National Fitness Plan” has continued to gain popularity in recent years. According to data from the National Bureau of Statistics, in the first half of 2018, per capita expenditure on sports and fitness activities nationwide increased by 39.3%. The number of elderly people participating in sports is also increasing year by year. The idea of ”going out” has enhanced the physical and mental health of the elderly and changed their consumption outlook. The sales of outdoor products have also increased, and jackets have become the most popular. Sportswear favored by the elderly.
Functional design of composite materials
In Decathlon Sports Supermarket, the reporter saw many middle-aged and elderly friends choosing outdoor clothing such as jackets as daily clothing in winter. The salesperson in the store picked up a jacket and showed it to the reporter: “The functionality of the jacket is very suitable for middle-aged and elderly people. For example, this piece of clothing has many pockets, each pocket has an independent zipper, and the sleeves The pockets here can hold bus cards and senior citizen cards. It is very convenient for the elderly to swipe their cards when taking the bus. In addition, the zipper design under the armpits is convenient for heat dissipation and ventilation. If the elderly sweat during exercise and take off their clothes directly, they will easily catch a cold. After the lower zipper is opened, the temperature inside the clothes can be quickly reduced. This design is very user-friendly. Nowadays, many winter clothes are “too heavy and not tight enough”. The elderly will feel that wearing them is “too windy”, while jackets are The sleeves, hem, and collar all have ‘closing’ designs, which provide better sealing when worn.”
“In terms of material, many jackets are made of three layers of fabric, with a taped fabric on the outside. It is waterproof and windproof, and the inner fleece is breathable and warm. The elderly can keep warm while wearing it without feeling uncomfortable,” said the salesperson.
High cost performance and easy maintenance
The reporter searched through online shopping platforms and found that jackets have obvious price advantages compared to down jackets and cashmere coats. On the official website of a well-known brand of down jackets, the average price of down jackets is around 800 yuan, while the prices of jackets on the market are mostly around 300-500 yuan.
In terms of maintenance, the reporter learned that the material of the jacket is wear-resistant and the color is stain-resistant. It can be washed directly by hand. At a laundry in You’anmen, Beijing, the reporter saw that the price of cleaning a down jacket ranges from 40 to 80 yuan, and that of cleaning a cashmere coat ranges from 50 to 130 yuan. The price of cleaning mink fur is even more expensive. The price ranges from 500 to 1,200 yuan.
Innovation supports the development of sports equipment
The reporter learned that the manufacturing of outdoor sports equipment and sports protective equipment is one of the important industries in the cultural, educational and sporting goods industry.
The Cultural, Educational and Sporting Goods Association will take the 2022 Winter Olympics as an opportunity to vigorously promote the product development and production of ice and snow equipment, protective equipment and other ice and snow sports products, and strengthen the development and marketing of products such as elderly fitness and rehabilitation equipment. .
Implement the State Council’s “National Fitness Plan” to develop and produce fitness products in a targeted manner to meet residents’ needs for various sports such as cycling, mountain climbing, hiking, swimming, and ball games. Encourage manufacturing enterprises to cooperate with the promotion and popularization of fitness guidance programs, exercise prescription libraries and Chinese physical fitness activity guidelines, and actively develop innovative equipment and equipment suitable for walking, aerobics, yoga and other sports.
By 2020, the technology and equipment level of the cultural, educational and sporting goods industry will be comprehensively improved, the “Three Products” special action will make positive progress, and product richness, quality satisfaction, and brand recognition will be significantly enhanced.
