Cultural shirts originated in the United States. In a racing competition in the 1950s, athletes’ round-neck shirts were printed with patterns and various texts, becoming cultural shirts. In the 1980s, cultural shirts became popular in China. For Chinese people who experienced the 1980s, cultural shirts were their collective memory.
In the more than ten years after the 1990s, some businessmen discovered the advertising value of the popularity of cultural shirts. They printed their brands on cultural shirts for people to wear, and put them on people’s backs and chests. Shake it forward to achieve the effect of publicity.
Cultural shirts are also synonymous with young people, who like to use this specific pattern and symbol to express their emotions, wishes, personality and even values.
Since its birth, cultural shirts have been closely associated with “personality” and are a vehicle for young people to pursue fashion and express their individuality. The convenient production conditions in the 21st century have also led to the emergence of a large number of cultural shirts with full design and distinctive themes.
About the definition of cultural shirt–from “Baidu Encyclopedia”
01
Corporate culture shirt is a A kind of carrier
As one of the carriers in the corporate culture system that carries from concept identification (MI) to visual identification (VI), corporate culture shirts are used in corporate publicity, maintenance of corporate cultural atmosphere and maintenance of corporate image. are all crucial.
Whether a cultural shirt can make employees willing to take the initiative to wear it and be full of recognition and love does not entirely depend on the materials and workmanship of the clothes, but on whether the connotation design is accurately conveyed to employees and makes them feel. arrive. In other words, the care a company puts into the design and consideration of cultural shirts is the key factor that determines whether employees are willing to wear them.
In many cases, it is not only employees who identify with the company that will wear cultural shirts, but the cultural shirt itself is a means to enhance employees’ identification with the company.
For the value of corporate culture, it can also be realized on a small cultural shirt:
1. Present the enterprise The mental outlook of employees shows the cultural connotation of the company.
2. Increase the cohesion of employees and better drive the construction of team culture.
3. As a mobile banner, it has a positive influence in promoting products, promoting the company, and building brands.
02
4 design tips for cultural shirts
Second creation of LOGO patterns
To design a cultural shirt, the first step is to create a secondary creation based on the company’s original logo pattern, which not only retains the company’s original logo image, but also uses innovation to give it a sense of surprise.
The bolder the idea, the more it can deepen people’s impression of the corporate image and give it a “label” of innovation. It has the characteristics of “innovation, boldness and individuality” that are popular nowadays.
Tips 1:
Creative inspiration from Tencent cultural shirts
This is what distinguishes cultural shirts from all previous years. This is the first time Tencent has released a cultural shirt with Tencent as the main design line. What is even more special is that all Tencent people wear the same cultural shirt, with the same pattern and the same color.
Wearing the same clothes also means wearing the same culture.
Creative copywriting and pictures
In addition to the products, what leaves a deep impression on the brand is the unique copywriting and pictures. , Durex’s copywriting advertising has become a model pursued by countless companies. Durex’s advertising is a display of whimsical copywriting and unique creative pictures.
When customizing company cultural shirts, you can focus on thinking about the copywriting, coupled with the popular barrage culture, even crowded and lengthy text has a sense of design, which can make people’s eyes shine and attract others. Look at the text on the clothes.
Tips 2:
Creative inspiration from Xiaomi cultural shirts
Copywriting is always the most intuitive yet the most For things with rich meanings, it is a good choice to print some inspirational slogans and beautiful words on corporate culture shirts.
“Always believe that good things are about to happen” is Xiaomi’s classic copywriting. The expectation and pursuit of good things can resonate with more people.
Creative inspiration from Tencent cultural shirts
This is Tencent’s 21st birthday The original intention of Shi’s cultural shirts is to accompany and help the children of the stars (children with autism) through creative design.
These children are not good at expressing themselves, but they use brushstrokes and colors to cover their understanding of the world.Caring. The designers organized these creations into a pattern library and determined the theme of Tencent’s 21st anniversary cultural shirt – “Creation Shirt”.
By combining it with some meaningful carriers, you can make your cultural shirt more distinctive and warm.
Focus on conveying themes and goals
The graphic content of company cultural shirts can also start from the source of sustainable development of a company’s products – innovation , or you can start with the goals of the company, but no matter what, impressing people is the goal of company cultural shirt design.
Use the company’s theme color as a large pattern to show the company’s goals while also deepening the company’s brand image. Integrating corporate culture into the pattern of the company’s cultural shirt, or recombining corporate goals in a particularly interesting form, can enhance the design sense of the cultural shirt.
Tips 3:
Creative inspiration from Futu Securities’ cultural shirts
Using hand-painted methods can return to the original, present the most authentic connotation, and be more acceptable and liked by employees.
Each animal hand-drawing in this series represents the business philosophy of “Futu Securities” of “integrity, excellent service, sincerity and reliability, and pursuit of perfection”.
Creative inspiration from Xiaomi advertising shirts
This is a piece specially customized for the tasting event when Xiaomi MIX 2S was released last year Promotional shirts.
Promotional T-shirts need to be simple and clear in design. For example, in this picture, the product and advertising slogan are directly printed, and the color combination of black and white is chosen, which is very simple and clear. , quickly deliver advertising information.
Learning from trendy brand design elements
It is also a very important consideration to make people like to wear it. In addition to considering the use scenarios of cultural shirts and selecting corresponding fabric styles, you must also learn to use fashion brand design thinking to make cultural shirts more in line with the spiritual pursuits of contemporary people and achieve better promotion results.
Trendy brand culture represents a subculture, also known as subculture, which refers to those non-mainstream and local cultural phenomena corresponding to the main culture. The public are people who “passively accept the style and value given by business”, while subcultures “actively seek a niche style”.
People who like these trendy brands actually like this subculture, and by buying these clothes, they show their subcultural attributes, so that they can Better identification of similar species. When a cultural shirt is endowed with a unique cultural meaning that belongs only to us, it will also gain the spiritual resonance of a group of people.
Tips 4:
Creative inspiration from Meitu’s cultural shirts
Meitu’s cultural shirts are the company’s seven virtual employees, and they are also divided into dog versions and baby versions.
Let cultural shirts be designed like fashion brands to stimulate employees’ identity acceptance and sense of identity.
