With the development of the social era, customization of cultural shirts has always been very popular! For example, Tencent has insisted on customizing cultural shirts every year for ten years. So why are more and more companies starting or insisting on customizing cultural shirts?
Benefit 1: Strengthen the spiritual outlook of employees within the company’s internal culture through cultural shirts, so as to show the company’s cultural connotation
Benefit 2: Cultural shirts can increase the cohesion of employees and make them more Improve team building
Benefit 3: As a mobile banner, cultural shirts are very effective in promoting products, promoting the company, and building brands
So what are the details of customizing cultural shirts? How to improve the cost-effectiveness of cultural shirts? Let’s find out…
01 Style Selection
Style selection is the first step in customizing cultural shirts. Clothes of different types and fabrics have different prices. Generally speaking, the price of T-shirts and POLO shirts is lower than that of sweatshirts, jackets, etc.
Corporate cultural shirts should not be disposable items. Only when they are durable and employees like to wear them can the wear rate and cost-effectiveness be improved. Therefore, the quality of the cultural shirts must be guaranteed first.
Especially the choice of fabrics will directly affect the price and wearing comfort of cultural shirts. Enterprises can choose cultural shirt fabrics based on the wearing occasions and wearing frequency of cultural shirts.
02 Pattern Design
According to the original intention of the company to customize cultural shirts, generally the patterns of corporate cultural shirts are the company’s LOGO or cultural concepts, or related information about new products. At most, the patterns and text are Typesetting and other beautification designs.
The core of pattern design is to highlight the company’s brand and concept. Of course, it must not be designed too low, otherwise it will have the opposite effect.
03 Printing Selection
The cost of customizing cultural shirts includes the price of the clothes + the price of the printing. The price will be different depending on the type, area, and quantity of the printing. When customizing cultural shirts, you should choose the appropriate technology based on the number and content of the patterns. We have more than 20 complete printing processes in the industry to choose from. Common processes include digital direct printing, screen printing, hot stamping, luminous printing, foam printing, flocking printing, heat transfer printing, etc. We can provide fabric pieces Take a look.
Generally speaking, printing with fewer colors and smaller areas can appropriately reduce costs. If the color of the pattern you want to print is simple, you can choose the silk screen printing process. Silk screen printing is a process commonly used in customizing cultural shirts and the price is more affordable.
If you want to print in rich colors, you can choose the direct-injection process. The direct-injection process does not require plate opening and is suitable for patterns with rich colors or gradient colors. For more printing processes, please contact our customization consultants.
So what level and standard should corporate culture shirts achieve?
1. Good-looking: layout + pattern
2. Recognizable content: recognizable corporate culture logo, with a sense of design
3. Sense of quality: create the most quality design within the budget and choice
4. Make people love to wear them: Only by promoting cultural shirts as fashion brand clothing can it play the role of brand communication.
Meeting the above standards, whether it’s employee experience satisfaction or publicity effect, you won’t have to worry about improving!
