With the popularity of outdoor sports, the public has higher demand for outdoor shoes and clothing. While focusing on functionality, brands have begun to add intelligent high-tech. Many shopping malls and sports goods stores have also begun to increase the introduction of smart sports categories. A person in charge said that at the recent NIKE and PUMA purchasing meetings, he will focus on these powerful functional products.
This year, in order to protect the safety and freedom of night runners, PUMA launched the 2014 winter running series with the theme of NightCAT Powered. The PUMANightCatPowered series of shoes, clothing and accessories use technologies such as reflective panels, reflective coatings, high-reflective materials and LED lights to illuminate the ground while also improving the visibility of the runners themselves, ensuring safety during night running. The LED light weighs only 4.7 grams. It is not only detachable and rechargeable, but also has different flash modes, which can be selected according to preferences and needs, providing up to 1.5 hours of flash. Products with different functions use different technologies and materials to further improve the performance of the products.
In fact, Adidas launched the world’s first pair of computerized smart shoes as early as 2005, Nike also launched sports shoes with built-in Nike+ chips in August 2012, and Xtep also launched smart running shoes.
Industry insiders said that different brands will adopt different high and new technologies. For example, some sportswear will use highly reflective materials to increase visibility during exercise or training. Some sports tights use moisture-treated fabric to keep them dry and comfortable. In addition, the high sweat absorption is designed according to the human body structure, which can adjust the temperature and keep you cool and dry. It is spliced with mesh fabric in the heat-prone area, and the zippers on both sides of the trouser legs are adjustable.
In addition, some brands of sports shoes focus on shock-absorbing functions and use AdaptiveFit technology. The malleable upper can provide the required fit and support according to the three steps of foot movement: landing, stepping and pushing. Covering effect. Three-dimensional shaping structure midsole Windlass Chassis uses the earliest EVA midsole, which can change shape and length according to foot movements.
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