Cultural T-shirts originated in the United States. During a racing competition in the 1950s, athletes’ round-neck shirts were printed with various patterns and text for people to identify. Since then, various industries have flourished. Cultural shirt, this is the origin of cultural shirt.
In the 1980s, cultural shirts became popular in China. For Chinese people who experienced the 1980s, cultural shirts It was also their collective memory.
In the following more than ten years, some businessmen discovered the advertising value of the popularity of cultural shirts, and they printed their brands on On cultural shirts, let people wear them and shake them on people’s backs and chests to achieve the effect of publicity.
Cultural shirts are also synonymous with young people. They like to use this specific pattern and symbol to express their emotions, wishes, personality and even values. .
Since its birth, cultural shirts have been closely associated with “personality” and are a vehicle for young people to pursue fashion and express their individuality. The convenient production conditions in the 21st century have also led to the emergence of a large number of cultural shirts with full design and distinctive themes.
Corporate cultural shirt is a carrier
Corporate cultural shirt is one of the carriers in the corporate culture system that carries from concept identification (MI) to visual identification (VI). It plays an important role in corporate publicity, The maintenance of corporate culture and the maintenance of corporate image are both crucial.
Whether a cultural shirt can make employees willing to wear it on their own initiative and full of recognition and love does not entirely depend on the material and material of the clothes. Workmanship is about whether the connotation design is accurately conveyed to employees and made them feel. In other words, the care a company puts into the design and consideration of cultural shirts is the key factor that determines whether employees are willing to wear them.
In many cases, it is not only employees who identify with the company that will wear cultural shirts, but the cultural shirt itself is a means to enhance employees’ identification with the company.
The value of corporate culture can also be realized when carried on a small cultural shirt:
1. Present the spiritual outlook of corporate employees and show the cultural connotation of the company.
2. Increase the cohesion of employees and better drive the construction of team culture.
3. As a mobile banner, it has a positive influence in promoting products, promoting the company, and building brands.
