Qipai Clothing
Fujian Qipai Fashion Technology Co., Ltd.
, founded in 1979, after forty years of entrepreneurship and development, has now become a comprehensive group company focusing on clothing research, design and manufacturing, and integrating sales. The company’s net assets are 970 million yuan. The company covers an area of more than 200 acres, with a construction area of 220,000 square meters. It has more than 5,000 employees and world-class clothing production equipment. It has established more than 3,000 factories in 31 provinces, municipalities (autonomous regions) across the country. A specialty store. Over the years, product sales revenue and total profit have ranked among the top ten in the national apparel industry. In 2019, Qipai’s brand value reached 61.578 billion, and it has been included in the “China’s 500 Most Valuable Brands” list for 15 consecutive years.
Qipai takes “innovative fashion” as its concept and is guided by multi-brands, multi-series and strong single products, and has successively launched ” “Qipai Black Label”, “Qipai Advanced Customization”, “Chinese stand-up collar”, “Hongtuxuan”, “SEVEN”
MODERN” and other sub-brands.
Since it started out as a suit and became famous for its Chinese stand-up collar, Qipai has always focused on the development strategy of “brand first”, with the concept of “innovative fashion” and multi-brand, multi-series, strong Single product-oriented, “Qipai Black Label”, “Qipai Advanced Customization”, “Chinese Stand Collar”, “Hongtuxuan”, “SEVEN” have been launched successively
MODERN” and other brands, through precise brand positioning, product style differences, and intensive retail cultivation, cover market segments with different brands, continuously strengthen the construction of Qipai’s multi-brand matrix, continue to promote the layout of Qipai fashion collection stores, and meet the needs of contemporary Chinese men’s dressing needs in all scenarios and styles have realized the strategic upgrade of the Qipai brand and oriented to a broader market with a broader perspective and pattern.
“Qipai men’s clothing is on par with the world, and the Chinese brand is popular all over the world.” Qipai will continue to dig into the essence of traditional Chinese culture, combine it with world fashion trends, convey Chinese culture with the brand, and build the quality of a great country.
Facing a new round of industrial revolution, Qipai takes “integration of informatization and informatization” as its strategic orientation, actively integrates into the construction of intelligent manufacturing, accelerates the transformation to a digital and intelligent clothing enterprise, and takes the lead in building an enterprise covering intelligent manufacturing and intelligent products. A smart fashion ecosystem with five modules: smart logistics, smart retail and smart office
, and based on this, we will continue to promote the layout of Qipai fashion collection stores to welcome the arrival of the new retail era, continue to lead fashion consumption, and help upgrade China’s fashion industry.
Qipai multi-functional smart jacket is derived from the innovative design of Qipai Smart Fashion Laboratory, using the smart fashion supply chain as a platform, adhering to the principle of “good looks, good wear, good functions, good intelligence, and good technology” The concept realizes the integration and connection of multi-functional clothing, smart fashion modules and APP; smart fitting, easy matching, smart shopping guide, intuitive and convenient, create a new smart fashion retail experience; smart logistics, precise supply, greatly enhance the group headquarters The ability to control the automatic distribution of goods in branches and stores across the country; achieve excellence in production through informatization and automation, strong independent innovation capabilities in intelligent manufacturing, and optimized integration of production processes, which greatly improves production efficiency; intelligent office promotes collaboration and efficiency, with the help of Advanced office software and hardware are used for business processing and information management to achieve an optimized combination of planning, research and development, selection, grouping, ordering, listing and sales.
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After a series of fruitful constructions, Qipai was listed as one of the two national industrialization enterprises by the Ministry of Industry and Information Technology in July 2015. On the list of pilot enterprises for the implementation of integrated management systems, Hong Zhaoshe, chairman of Qipai, was awarded the “Top Ten Leading Figures in the Integration of Industrialization and Industrialization in 2016” issued by the Ministry of Industry and Information Technology
. In 2017, Qipai’s “Digital Suit Production Workshop” was selected into the “2017 Digital Suit Production Workshop” announced by the Ministry of Industry and Information Technology due to its characteristics of digitalization and visualization of production and management, integration of production execution layer, process control layer, and corporate management. Intelligent Manufacturing Pilot Demonstration Project” list, becoming the first garment company in Fujian to obtain this national-level project
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Win the future with innovation
In the past forty years, as a clothing brand rooted in China, Qipai takes “building national aspirations and creating a world-famous brand” as its unremitting goal, and has always attached great importance to the innovative design and application of Chinese original culture in clothing. Qipai combined national culture and modern fashion and successfully created the “Chinese stand-up collar”, a classic men’s clothing that is confident, strong and shows the spirit of the Chinese people. For a time, “wearing a Chinese stand-up collar on important occasions” has become the first choice for men.
On August 3, 2018, Qipai appeared on CCTV-1 “Big Country Brand” for the first time, telling the brand story and innovative philosophy of Qipai that continues to grow with the tide of the times from a new perspective, and conveying Qipai to the world The brand spirit of “win the future with innovation”. In 2019, Qipai celebrates its 40th anniversary. It adheres to the concept of “innovative fashion” and interprets a new fashion by joining forces with the international football superstar Cristiano Ronaldo.�Style, accelerating brand globalization
