Corporate culture shirt = work uniform?

NO!

Corporate culture shirt is a carrier to convey corporate culture and promote the brand, and is a very important part of the construction of corporate culture. Of course, this has also made many HR and designers lose their hair. How to design a high-quality cultural shirt that satisfies the boss and employees? These factors should be taken into consideration in the design.

Usage scenarios

Customized corporate cultural shirts will have specific purposes, that is, for different usage scenarios, whether it is for office wear, or for team building, annual meetings, activities, or There are specific marketing purposes, etc., and the cultural shirt design plan is initially determined according to the needs of different scenarios.

Pattern design

The design pattern of cultural shirts must be able to be combined with the corporate culture or brand logo. This is something that almost all companies will take into consideration when designing cultural shirts.

Advertising shirt design must be consistent with corporate products or corporate marketing. combine. The limited edition T-shirts at the OPPO new product launch conference are impressive, whether it is the 2017 OPPO
R11 ceremony commemorative T-shirt, or the 2018 OPPO R15 limited edition Slogan Tee, or the 2019 OPPO
The Reno2 invitation T-shirt is eye-catching and has become a hard-to-find popular item.

OPPO R11 Ceremony Commemorative T-shirt “It’s wonderful anyway”

OPPO

The R11 Ceremony Commemorative Edition T-shirt is designed by the well-known designer Wang Tianmo. Its graphic design elements are very clear. The color BOX is “OPPO, R11, anyway, CLEAR, 20000000”, which is consistent with its advertising slogan “20 million before and after, taking pictures more clearly “The perfect combination completely captures the characteristics of the corporate brand and products. Although it has marketing implications, it cannot stop its creativity and fashion sense, and its appearance is quite good.

OPPO R15 Limited Edition Slogan Tee #DecodingME

OPPO R15 Limited Edition Slogan Tee is the first collaboration between OPPO and well-known designer Zhou Xiangyu. Inspired by the new ultra-wide-view full-screen R15 starry sky purple, it integrates “OPPO” around the theme of #DecodingME. The entry prefix, through the three-sentence Slogan with great attitude:

OPPOse All Dullness (break boredom)

OPPOsites Attract

OPP Ortunity Knocks, Serendipity Rocks (just for surprises)

perfectly combine fashion and technology, calling on young people to seize opportunities and be brave Try and decode more possibilities in life, setting off a wave of avant-garde and cool attitudes. In terms of color matching, black is used as the background color to pave the way for virtual space, while the front and rear adopt a gradient aesthetic of delicate colors, echoing the gradient color theme of R15.

OPPO Reno2 invitation T-shirt super video anti-shake

The invitation to the OPPO Reno2 launch conference is a black T-shirt with an eye-catching word “steady” in the middle of the back of the shirt, which highlights the selling point of OPPO Reno2: a new generation of super video protection. With the shake function, shooting is stable and effortless.

OPPO’s carefully designed advertising shirts not only effectively promote the product, but also allow it to steadily enter cross-border fashion circle, attracting more attention.

Pattern position

Most cultural shirt patterns will be printed on the chest or upper back.

Or choose to print small patterns such as logos on the chest.

There are also some cultural shirts with corresponding armbands.

These are relatively conventional, intuitive and worthy of reference pattern positions. It is recommended not to print patterns on the seams and joints of clothes. It is difficult to achieve the printing effect in terms of technology, and it is easy to deform, and it is not as visually eye-catching as the chest and chest.